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Black Logo Review

Black is one of the most beautiful colors which are mostly used in all types of designs. How ever the percentage in which the color is used varies from one logo to the other. The logo in which black color is used at the highest level is called a black logo. For instance let us have a look at the black logo above. As we can see that the color which dominates the entire design is black. How ever when the logo includes only one color in most of the design sectors, then the creativity expectations increase. Let us have a look at the design strategy which has been used in the above black logo. The logo mostly includes text as there is not much requirement for images. The text has been used with a number of attractive effects. First of all the mainline text has been designed with the mirror effect.  As we can see that the front line font produces a top down inverted image. This process is called the mirror effect and can be implemented with images as well as text. How ever the key point which attracts the human eye is the usage of orange color in the center part of the text. Orange is a much lighter color as compared to black. It is very apparent in this case and generates a very innovative effect as well. How ever an improvement which can be made is that the size of the supportive text can be changed.