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Cabs as a Case of Logo & Image Branding Review

The Cabs logo design is based on a two different styles and both of them are depicted below. The overall nature of both designs is clearly of distinct pattern. While, one is serious, professional and meant for corporate nature, the other is targeted to female audience with lighter shades of orange. The Insurance Excellence logo for Cabs is uplifted to a new standard by the addition of an upside arrow depicting growth and development. Both logos are means for image branding and are excellent examples of well-designed brand marketing logos.