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Dynamic Precision Logo

The review will be critique the Precision Dynamic Machining logo and its various logo aspects. In the logo, the designers have clearly maintained the relevance and intricate detailing to the theme of the logo. It focuses on engineering instruments and geometrical apparatus as the logos main iconography and imagery. For instance, the first letters of all three words are shaped to depict some sort of engineering device. Also, the overt and complex specific details of these symbols make the logo less functional as it may lose resolution as well as design appeal when transferred to different materials. Similarly, the logo may not appeal to the general market due to increased detailing as it may be too much to absorb and remember after a single glance.

Even though, the logo has been exceptionally designed with sufficient attention given to each aspect of pattern and symbol, the memorability of the logo can be questioned. Usually, such designs do not appear visually appealing on black and white paper or in smaller sizes. However, the intellect of its designers is evident due to the use of a color scheme limited to only 2 colors and also by using bold small case letters to complement the heavy detailing of its symbols. Designers have only used green and black and rely on only these two colors to make a strong impression. Nonetheless, the fine and complex nature of the logo symbols is enough to make the powerful visual impact.