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FedEx Logo & Design Story Review

The FedEx Logo and its long design story have captured the attention of many professionals. The design features an arrow giving subliminal image of speed and swift service by its inclusion in negative space between the d and E. This impressive inclusion has led to various awards and praises for the designer himself. It should be noted that the FedEx logo design follows all logo principals of simplicity, versatility, memorable and more importantly it is also functional and scalable. The logo manages to look just as good in black and white as it does in a color scheme.