Logo Design Glossary Review
Achromatic: These are the color options apart from white, black and gray.
Adobe Acrobat: Software required for reading and writing files in the PDF format.
Adobe Illustrator file format (.AI files): This is an application for reading files in adobe illustrator format. It supports systems using Microsoft Windows and Apple operating systems.
Adobe Photo file format (PSD files): It is an application to view Photoshop files in the Bitmap image format.
Adobe Acrobat Viewer: It is a complete application to read files in the PDF format.
Agate: This is a font carrying a size of 5.5.
Agate line: This is a line found mostly in news papers. In terms of measurement it is a size of 0.25 hide with a one inch wide distance. For a column measurement of one inch, there are approximately 14 agate lines required.
Air: The empty sectors on the design palette are termed as air.
Airbrush: It is a filling tool used for filling options with various colors. It is available in a number of widths.
Alley: Alley is the distance between two consecutive columns on a design page.
Aliasing: This is a process for spatial aliasing. It includes a number of closely drawn lines near the constructed columns.
Alignment: It is the horizontal or vertical placement of a text component or a drawn structure.
Alphabet Length: It is the distance size of an alphabet. The alphabet is written in lowercase terminology.
Animated Gif: GIF is an animated image format standing for Graphic Interchange Format. These are dynamic images uploaded on various websites.
Anchor Point: This is a point that remains unaffected when the skew, distort and crop operations are applied on an image. These points can be viewed on the image.
Annual Report: A progress report produced on yearly basis. The purpose of this report is to analyze the performance of a company in terms of the profits earned.
Anti-Alias: It provides a soft and smooth touch to the sides and corners of images that are hard.
Anti-Aliasing: It is a process involving the application of color combinations on the image edges. The purpose of this process is hardness removal.
Alpha Channel: It is the gray scale color mode option used as a saving mode for files in graphic soft wares. It has a size of 8 bits.
Arms: The emerging parts of alphabet characters are termed as arms. Some examples of such alphabets can be K and Y as they have emerging edges.
Arrow keys: These are movement keys required to move on the design palette. However they provide a very limited advancement or decrement as compared to the scroll option.
Arrowhead: A symbol used in image creation to view the direction of the image.
Art Director: This is a senior post required for monitoring the entire development process for a design application. The responsibility of this post includes the completion of the application.
Art Lined Envelope: It is an envelope category designed with paper of minimum width.
Art Paper: This is a paper category that is made of a certain clay composition. It is used to create a firm and uniform finish on the sides of an object.
Artwork: This consists of all the components used to recreate any design product in a different manner.
Ascender: This is a measure of the character length written in the lowercase mode. All the characters falling in this category are taller than the character “X”. Some examples of such alphabets can be “f”, “d”, “b” and “t”.
Aspect Ratio: This is a mathematical calculation determining the height of an object with respect to the width carried.
AutoCAD Drawing Database (.DWG files): These are typical file formats that can be viewed using AUTO CAD applications only. These files are formatted in the vector mode.
Background: It is the section that acts as the drawing mode for the user. It is the sketching platform on which all the drawing is done. In terms of viewing, it has the largest distance from the human eye.
Back Slant: It is a reverse directional option that allows any movement in the backward direction for the user.
Balance: It is a terminology used to explain the level of coordination between all the design Components used. It also provides a view on the image sections that need to be removed.
Balloon: It is a two dimensional circle in which a font statement is written. This statement is written in the form of a dialogue and the circle is not filled in most of the conditions.
Banner: It is the informational picture that appears on the first page of a news commodity. It is a design that provides publication related information like release edition and serial number.
Bank Paper: It is a paper without coating that carries a very small width. The purpose of this paper is to make duplications by the use of carbon paper.
Banker's Flap Envelope: It is an envelope type that consists of round edges instead of cornered ones. This envelope classification is also termed as wallet flap.
Baseline: This is the line which is touched by the bottom part of written letters. Characters with flat ends align with the baseline in most cases but the rounded bottom ones go below it.
Bastard: This is an unofficial and unrecognized tool element. For instance in case of image a tool that is not listed in the tool menu or soft ware tool list then it can be termed as a bastard.
Bauhaus: An institution located in Germany where design tuitions are given. This place also marks the birth place of the famous font type” SANS SERIF”.
Bevels: A bevel is an object effect used in animation and graphics. This tool helps the image look as if its edges have been chopped. It provides a rounded touch to the designed object.
Bezier Line: This is a line constructed to separate page sections. The tool used to sketch this line is termed as Bezier tool.
Bible Paper: It is a very firm paper category that has very low thickness and width. It is used for religious purposes like writing bibles and sacred manuals. A strong paper category is required to maintain the level of sovereignty.
Bit Depth: This is a color measure tool used to check each individual color contribution. It describes the depth distance of each color in terms of bits.
Bitmapped Image: This is a common image format used mainly for online purposes. The image construction consists of collections of dots and pixel resolutions.
Bit-mapped (mode): This is an image mode describing the components of the image in terms of pixels. An on pixel represents the usage of white while an off pixel represents the usage of black color.
Black (Font): It is a font category that is heavier than the cold mode of the same written text.
Bleed: This is basically a resize tool that stretches the edges of an object. In terms of printout options, the object is printed on a larger paper size. After that it is reduced to a smaller image length by chopping the edges.
Blind Emboss: This is a design option implemented to modify an object. This option involves the usage of metal points for implementation.
Block In:This is a safety strategy. It involves the drawing of mandatory sections and significant components on paper before the designs are made on an automated tool.
Block Quote: This is basically a reference text not written by the author himself. The text is copied from another source and in order to represent the source, the text is written at a distance from the actual text written by the author.
Blue Line Proof: This is an image modification tool. When a snapshot has to be printed, its black sections have to be removed and blue lines have to be drawn. These blue lines are drawn prior to the printing process.
BMP: This is a standard image format used to portray graphic images in a different form. The bitmap format is a built in option in Microsoft Windows.
Body: This is the substantial part of any alphabet character that does not involve the beginning and ending sections. It represents the bulk of a character.
Body Copy: This is a minor category describing a component of the written message. It is used to describe the body of a text component described in the published mode.
Body Size: This is the length and breadth of a certain alphabetical character. It excludes the depth factor from the character.
Body Type: This is an option describing long text collections written in the form of a passage. Normally the Book Type or the Roman types are the considered options.
Boldface: It is the application of a dark black shade on a certain written text. The use of bold face makes the font more apparent and clear to the eyes.
Book: It is a standard page size option used for the purpose of printing books. The correct size combination is 25 inches by 38 inches.
Brace: This is also named as flower bracket, used to identify a certain part of written text.
Break For Color: It is the tool used to separate the text and image components. The separation process is implemented by using a merge of different colors.
Bristol Board: This is a particular category of paper that is available in a number of variable widths. These papers are used for drawing and printing purposes.
Brochure: A handout in the form of a book that describes a certain product.
Brown Line Proof: This is the creation process of generating a brown colored image with a white colored design palette. The light technology used is mostly Ultra Violet.
Bullet: A small point bold circle appearing before a sentence. It highlights the significance of the sentence as well.
Burn: It highlights the plate duration required at a certain time.
Byline: It is the duration for which an author gets appreciation for writing a certain writing collection.
Callout: It is an identification point on a certain drawing. It carries a highlighting line identifying the section to be considered.
Camera-Ready Copy: The image state before the negatives can be designed.
Caption: It is the mainline text providing the essential description on a drawing.
Cap Height: The distance from the lower part of the document to the letters written in upper case.
Cap Line: An invisible mark line passing through the letters written in upper text.
Caps & Lower Case: A writing rule showing the beginning of a sentence with capital letters while writing the rest with small ones.
Caps & Small Caps: More than one upper case category combined in one font classification.
Centered: The font writing placed in the middle of the page according to distance form the both the page edges.
CGI Script: It is a programming application that is activated when a web command is given.
Character: Any single writing component apart from numbers.
Choke: The expansion of the rear space of a drawn image to the front part.
Clip Art: It is a collection of graphic images that is built in. It is commonly available for uses in the form of compact discs.
Color Bars: It is a shade column used for testing purposes.
Color Separation: This procedure used to create individual color options for every color. For instance in the RGB color mode red, green and blue all have individual sections.
Color Spacing: Creating distance between in the font section where scattered components cannot be read easily.
Column Gutter: This is termed as the distance between two drawn columns.
Comprehensive layout (comp):This is a blue print option showing parameters like size and type.
Condensed Font:This is the font classification in which the font size ii smaller than the normal font size used.
Continuous Tone: This a color mode option in the usage of both text and images. It involves the usage of gray color in place of white and black as color options.
Copy: This is function including all used components like text, images, borders, tables and lines.
Copy Fitting: This process involves the usage of a diverse copy in a certain storage space available.
Counter: This is the sector covered by all types of font that is uppercase and lower case letters. Numerical characters are also included in the counter terminology.
Crop Marks: This is the line collection identifying the boundaries of a paper to be printed.
Cropping: The removal of the extra parts of an image. Mostly the unwanted sections are cut from the borders to reduce the image size and make it better looking.
Cut Lines: These are text statements providing literal information about drawings, illustrations and all other visual objects. This is a facility for a novice user to understand the made illustrations.
Descendant: This is a portion of a character that surpasses the lowest line of a page. Under normal conditions, this mostly occurs with small characters but some capital letters also have this extra part. This part is termed as descendant.
Dingbat Typeface:This is a font section in which non alphabetical characters can be viewed. Some examples of this character category includes arrows and brackets.
Discretionary Hyphen: This is a dash sign that is available at the concluding section of a sentence. It cannot appear at any other part of a sentence.
Display Type: This is a font category that is flashy and large in size as well. The purpose of this text type is to identify headings. The normal size range of this text type is above 36.
Dither: This is a specific image creation process. The image format is bitmap and created by using dots to identify dark and light areas on an image. The darker areas have a greater quantity while the lighter areas consist of lesser dots.
DPI (dots per Inch): This is a measure of color intensity output. The more DPI’S an image has the more intense and color oriented image is produced. This measure is taken before the image is being printed.
Duotone: A half tone image consists of two diverse color combinations. One color component is dark while the other lighter. A duotone process is repeated in which the color is monitored at different angles to get a variable view.
Egyptian Type: A heavy font category that represents a core heavy surface.
EM space: It is a distance equal to the point distances in terms of the measured widths.
EN space: This is a distance that is half of the one covered by required points.
Expanded (font): This is a wider font category. The characters that are used in this specific category are larger in terms of width as compared to the standard sizes used.
Extended Type: Some font categories are just greater than the standard options in the horizontal manner. However in the vertical sense, they are according to the usual figure options.
Facing Pages: These are two sided views of a page. Mostly this page option is used when the page needs to be used for publication. Each view provides a different angle of the publication process.
Feather: This involves inserting space in between lines for better clarity.
Folio: The page number is inserted on every page to maintain sequence. These page numbers are inserted in the header or footer position of the page.
Font: This is the written text type face. A variety of font options are available. The user can customize text in a lot of ways in terms of size and citation style. Normally the twelve size font is used as a standard text option.
Galleys: These are print options available according to assembly modes. They are viewed in columns in case of traditional publishing and can be viewed on a page setup in case of desktop publishing.
GREEKED Text: This text format is used in desktop publishing formats. In this case, the text is displayed in the form of columns of gray color instead of text characters. This makes the construction of images a much easier process.
Gray-scale Image: This is an image color format used for printing purposes in come cases. The dot technology is used in this case. The dots that are larger in size portray a dark area as compared to the lighter section consisting of smaller dots.
Gutter: It is the collection of internally drawn margins in pages.
Halftone: It is a publishing technology in which an image is designed using images of variable color dots. The color dots are produced through a process termed as continuous toning. In this process, the right combination of colors is selected.
Halftone Screen: It is a screen which involves the photographic display of continuous toning by using a variety of color dost. A screen is only required for continuous toning and not for any other toning technology.
Hang Indent Alignment: This is the alignment category of a certain type. The first line in aligned towards the left side while the others are situated in the center.
Hard Hyphen: This type of hyphen is the one in which two parts of the word cannot be separated in any condition. Both the parts of the word have to occur with the separation hyphen.
Hard Return: This is the constant return command that is generated by pressing one of the two key options. The two keys used for this purpose are the return key and enter key.
Head: This is the first line of a paragraph that begins the writing. The size of this font is larger than all the text written below it. This font is usually bold as compared to the rest of the text written in regular size.
HYPENTATIONZONE: This is a ragged zone that lies at a certain distance from the page.
Image Area: A sector on the page where the points for the image design are positioned on a page.
Italic: This is the slant text version of a written text. It is rotated to a certain degree as compared to the normal text written. Normal font is written in a straighter position as compared to the italic font.
Kern: Kern is a character reduction command that increases the attractiveness of a character combination. It reduces the space carried buy a collection of characters.
Kicker: This is the introductory line to a written story. Every written story requires certain beginning line. Such a line is required to gain information about the other parts and details of the story.
Knockout: This term prevents the mixing of two colors. In the printing condition, one color is completely different from the other color. Although they do mix to a certain extent in terms of the edges and borders.
Landscape (orientation): This is a page model in which the breadth of the shape is greater than the length. It is a normal rectangular shape rotated at an angle of ninety degrees.
Lap register: This is the command required to remove the differences between shades of colors.
Leader: This is a dotted version of a line required to create separations and sections on page.
Leading (pronounced "led-ding"): This is the length distance between two consecutive lines. The distance is measured between the lowest parts of a page.
Letterforms: These are the different shapes portrayed by characters.
Ligature: This is a category of characters that are found commonly paired with other characters. For instance we do see characters such as “f” and “a” being written together with other characters. For instance a example can be “of” and “if”
Light (Font): The font category that is less apparent and thinner as compared to the traditional Roman font face.
Line Art: Line art is the design of images only employing black and white color. There is no use of gray color in this scenario. Some of the images designed in DTP are constructed through this terminology. These images carry white color in the background section.
Logotype: This is the identification mark carried by a company. Every company has a registered logo type according to its preferences.
Logogram: Every company has a representation sign in the market. This sign is termed as a logogram
LOGOTIPO: This is the Italian terminology used to represent a logotype or logogram. In other words it is an Italian translation of the terminologies.
Majuscule: This term is used as a formal terminology for all the letters written in the uppercase or capital form.
Miniscule: This term is used as formal terminology for all the letters written in the small or lowercase form.
Masthead: This is a detailed information box that describes the efforts put in for a certain publication. The box includes a lot of information like name and address of connected people like sponsors and publication personnel.
Measure (noun): This term describes the distance covered by a line. This distance is independent in the number of characters that are inserted in the line. The distance covered by the line is measured in picas.
Mezzotint: Half tone screens are used to display continuous toning. For the purpose of portraying dusty and dirty spots in half tone terminology, a mezzotint is required.
Moiré patterns (pronounced "mo-ray"): This is the state of an image when it is spoilt due to resizing. When an image is made smaller or larger than the normal size figures then it forms an irregular shape.
Mono spaced type: In this terminology, the spacing between characters remains uniform at all times. This condition is irrespective of the number of characters used.
Negative Space: in the design terminology it is the sector that is unoccupied by any graphic representation or image. In terms of the art technology, it is the background or the design palette.
Nested Stories: For any published gazette, the written text is implemented in multiple columns at different heights. Such a concept is termed as a nested story.
Objected-Oriented (mode): A number of design modes are used for image design and construction. In this mode, programming scripts are used to create images and graphical objects. Some objects drawn through this mode are lines, curves and others shapes.
Oblique Type: These are the characters that are written in italic in the right direction.
Offset Printing: This is a very comprehensive printing technology in which three cylinders are used. Plate cylinder is the first one of them. Initially the printing process is dipped into the plate cylinder. After that it is required to pass through a space between the impression cylinder and base cylinder. This step completes the printing process.
Orphan: This is the scenario in which the introductory line of a paragraph is separated by a spacing or break from the rest of the written text. Apart from breaks, column spaces are also used for this purpose.
Paste-up: This is a mechanical preparation procedure. It revolves around two publishing modes, desktop publishing and traditional publishing. In desktop publishing, all the graphic objects are pasted without the involvement of an assembly while traditional publishing involves the usage of assembly process to implement the pasting procedure.
Pica: This is measurement unit used along with the commonly used unit termed as pixels. They have a certain calculation ration with pixels required for conversion.
Pixel (picture element): This is the minimum measurement required to measure the area occupied by a color resolution. It is the smallest gadget that can be accessed by another device.
PMS (Pantone Matching System): This is a color combination used in various commodities involving the usage of colors. Some of these commodities include printers, inks and printing mediums.
Point: The measure of a certain area on a page distance. In other words it represents the smallest sector that can be occupied on a page typeface.
POSTERIZATION: This process is used in the half tone technology. It helps in the reduction of the gray colored content. It helps in the implementation of colored symbols
Printer Font: For every character that is printed, it has to be increased in size and quality. In other words, the resolution of the character has to be changed as well. Hence for this purpose, bitmap image formats are used.
Process Color Separation: Colored snapshots need to be created again especially when the CYNA color mode is being used., Hence in this relation, all the four colors used this color mode have to be separated and prevented from mixing.
Proportionally Spaced Type: In most of the conditions, the spacing occupied by the written characters is constant. Hence in some case, they are different after the placement of every character.
Pull Quote: This is the highlighted part of a text collection. In a written text, certain points written have to be made more apparent to catch the audience attention. This part of the text is the significant sector of the entire writing. Hence in most of the cases, it is written in a box or in a circular shaped highlighted circle to appear separated.
Punctuation Block: Punctuation marks have to be inserted with a lot of monitoring in aligned sentences. For instance in sentences that are towards the right side of the paper, in this case, these marks create a negative effect on the margins drawn towards the right side.
Ragged Right Alignment: Some times, white space is present in written text. Hence in this condition, this text is pushed towards the right to create a ragged effect for the complete text.
Recto: It includes a two sided page. Now in case of documentation, the right side of the page has to pass through the documentation process. The left side is ignored in this situation.
Resolution: The image view is very important for the user. Hence the quality of the image is very important. The level of image quality presented to the user is termed as resolution of the image. It is commonly measured in pixels and inches.
Reverse: This is a contrast effect the ratio in terms of the color of the image is very high as compared to the background. For instance a white colored object is drawn on a black background will produce a reverse effect.
Right-justified Alignment: To make the text apparent on both sides of the page that is on the left and right margins, the right justified alignment is used. The spacing between the written texts has to be distributed equally between the written text between the left and right partitions of the page.
Rivers: The spaces between characters are not uniform and appear in different places in different lines. Hence they form a scattered collection of spaces. This collection is termed as a river.
Roman Type: This is a regular mode of the used text that is applied mostly in desktop publishing systems. This font mode is termed as normal in most of the conditions.
Rough: This is the enhanced version of the sketched diagrams that are meant for client viewing. These sketches are made after the first drawing version reaches the completion stage.
Rule (ruling line): This is a separation line that separates objects on a graphic design palette.
Run-Around: This is a shape editing mode for the size parameter of any visual object. Some examples can be images, design objects and graphic objects.
Run-In Heading: Headings are normally placed above the main text line. This practice separates the written text form the heading. However in some cases the heading has to be written in the same line as the text line. In this case the heading is written in a different way as compared to the other text content.
Running Heads/feet: The text titles have to be written along with the page numbers in the header or footer positions in some cases.
Sans-Serif Type Face: A text content that does not have a bold or Swiss effect is termed as Sans- Serif. The font is thicker as compared to the normal font width.
Scaling: This step covers the size modification process. All images and graphical objects have to be modified in terms of the size. For instance in some cases, the size of the image has to b reduced to become more apparent on the page.
Screen Font: These are image pieces in the bitmap format that display the position of every character on the screen. Hence the text for each character is termed as screen font.
Screen (tint): Dotted patterns contain spaces in most of the cases. However in this case, the dotted patterns created have a filled space of core colors and no empty spaces can be viewed.
Script: Text written in an attractive manner with the characters written in a molded form is termed as a script. In the script form, the text seems combined in one form.
Serif: This is a text form with the Dutch form given to text in the form of strokes. This is a unique form of text writing.
Set Width: This is the text resizing tool that is used. When a collection of characters is written, the width of the entire written text has to be adjusted to avoid extra spacing and congestion for text phrasing.
Sidebar: The main content component of a story plot that provides explanation to the rest of the story content. It provides a lot of information on the entire written story.
Small Caps: This is the font written in lowercase letters. It carries the size “X”.
SOLARIZATION: This is an image effect. It changes the color resolutions present in an image. The changes made include the transformation of both black and white to the original black color and the colors carrying mid tones change to white.
Solid: In these lines, there is no distance between the lines occurring in a consecutive manner. The lines are next to each other mostly.
Spot Color Separation: This process is required to separate the various spots of color. The colors that require separation of colors like green blue and red. The separated parts are the top covering on top of the color mode.
Spread: In a two sided document, the page side that is being accessed is termed as spread. A spread is mostly found in a document designed for a brochure.
Standing Elements: In a page format there are various elements involved. Some of these elements remain same from one page to the other. They are mostly different from one page to the other. However some elements do remain same from one page to the other. These elements are termed as standing elements.
Standoff: The space between two art components can be termed as standoff. These components can be either two blocks of text, one block of text and a graphic component or text statements that overlap on each other.
Stress: Stress is the section acquired by text that is surrounded by colored axis. The axis acts in an overlapping position for all the written text.
Stroke Weight: This section reveals the weight carried by each made stroke. The weight of each stoke is different. Some stroke strokes are thicker and carry a greater weight as compared to the strokes that carry a lesser weight and are lighter.
Style Sheet: The text information is very important, style sheets are built in templates that contain the size of text as well as the color. It provides information on various other text parameters such as text headings, sub headings and text quality.
Subhead: Sub heading is the heading written below the main heading but above the main written text. This is required to gain the attention of the user at a certain level.
Subscript: This is a usual character that carries a smaller size as compared to the other text component used. They appear with the written text in the usual flow but in a form that is smaller.
Superscript: This character is smaller as well as compared to the other text written but the position of this text is different. It is written above the base line and has a different position as compared to subscript.
Tabloid-Sized Page: This factor shows the page size required to design a portrait. In most conditions, the size of the page carries a measure of 11 inches by 17 inches. The size is standard but can be changed according to the requirements of the user.
Tags: Tags are mostly used in style sheets for artwork. They carry the task of identifying the purpose of a certain text written.
Template: Template is termed as a saved page that has to be used again. In other words it is a layout that is created and has to be used repeatedly. A template is created by a user to represent uniformity in all his creations so that a standard is maintained.
Text Wrap: The process in which the text overlaps images or any visual object is termed as text wrap. Text wrap is used when different positions of text and images have to be applied.
Thumbnails: They are images that do not have the original images. In other words they are reduced snapshots of the original images. When a thumbnail is clicked, the original image size is revealed. In most cases, they are expanded to portray a larger image size.
TIFF (Tagged Image File Format): This is an image format that is used to enhance compatibility in case of operating systems. For instance the TIIFF format is used mostly for IBM and Macintosh operating systems instead of the usual Microsoft Windows operating system.
Tiling (tile): This is a concept in which the sections of an art work are distributed. All the components are combined to portray the real picture. This combination process also involves the assembling of edges.
TOMBSTONING: It happens that more than one column is used then the headings of these columns lie at the same level. This concept is termed as tomb stoning.
Track: Track is termed as text category that diversifies the characters used.
Type Alignment: The position of text is not constant on any page. The written text can be posted to the left, center or right position according to the requirements of the user.
Type Face: Type face is a collection of all types of written characters. These include small letters, capital letters, special characters, numbers and the signs used for punctuation in the written context.
Type Families: This is a collection of type face writings in which variable type faces have been used. In terms of being variable, the type faces carry different weights.
U&IC: This is a common name that is used to describe small and capital letters.
Unit: This describes the spacing used in the written text according to EM methodology. Some options of the written text size include figures like 32 and 64.
Verso: Every document has two sides. The page size that occurs on the left side of the document is termed as verso. In terms of page numbers, this side of the document carries odd numbers.
Weight: This factor describes the appearance of a certain text stroke. For instance bold can be termed as a text option that carries more weight as compared to the other written text options.
White Space: This is the empty space on any document. It is the area in which no text is written and no images are drawn. In other words, it is an empty section on a page.
Widow: In a complete page, the text written at the bottom of the page is termed as widow. This text has to be written in flow with the other text and cannot be separated at any instance.
Word Wrap: In various word processors, the line feed is activated automatically and the cursor jumps on to the next line.
WYSIWYG (What-You-See-Is-What-You-Get): This is a web terminology that relates to the concept of online viewing. In terms of web terminology, it means that the designs can be made according to perceptions.
X-Height: It is the vertical distance covered by the small letters.
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