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Logo Design Process – The Step of Brainstorming Review

The step of brainstorm may be the most underrated step of the logo design process, as designers are likely to jump to sketching after just one idea even though, they have to present their client at least three designs. Company logo designers struggling at the brainstorming step usually have skipped or hastily conducted their research on their client and their target market. There are many techniques used by professional designers to help the creative juices flowing during this step. One of the most common techniques is the Asking Why technique.

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