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Mixed-Media


Mixed media logo designs are inclusive of patterns representing a combination of mediums used for the generation of a visual form of art. It must be noted that mixed media logos are completely different from multimedia logos.

In mixed media logos, collage logo designs are common examples of artworks whereas, in multimedia logos, along with visual elements non-visual elements are also considered such music or sound. Popular mixed media logo designs are those used for branding and marketing canvases. The work of a canvas constituting of paint, ink as well as collage is mixed media art.

Accordingly, logo designs used for branding mixed media have to have an attractive visual appeal and also should be able to represent all of the visual elements used in the artwork. Often, logo designers find it difficult to successfully incorporate all forms of media used in a particular mixed media artwork.

This is due to the fact that logo designers have to base their logo on a combination of ink, paint and collage (if they are used in that particular artwork being marketed). Other combinations in mixed media include photography, graphite etc. A poorly combined and designed logo is certainly of no credible value to the marketing campaign.

It has been observed that logo designers have difficulty in creating a creative and original logo of high artistic value to truly be able to represent another artist’s work. In mixed media logo designs, high levels of originality and a unique artistic vision is required.